1080 Avenue of the Americas
A new mixed-use building located in Midtown Manhattan.

Designed by William B. Roller

This is also a virtual reality project for the HTC Vive.  Using a headset, it is possible to walk around and explore this structure.

Virtual reality (VR) is a tool that I have been working with for a while now.  This technology will help to improve design for the architecture, theatre, film, and television industries.  It offers many advantages over traditional model building.  It allows clients, designers, and directors to truly have a sense of scale, to walk around and find their angles, and to manipulate the scene in real time.  It is also more environmentally friendly, faster, and much less costly, since it does not get stuck in the tedium of finding art supplies and building models that only approximate the end result.

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